consumers are interested in owning a smart security system. According to a 2019 report from market research firm Mintel, 26 percent of U.S. What does all this upheaval in the industry mean for you? Lower prices and more choice as manufacturers seek to beat the competition. Later that year, Google discontinued its own Nest Secure DIY system. The company then partnered with Google in 2020 in order to integrate its security offerings with Google’s Nest smart home products. For example, professional security stalwart ADT acquired DIY security company LifeShield in early 2019 and rebranded it as its own DIY offering called Blue by ADT. Traditional security companies have had to adapt as they face a wave of newer tech-savvy competitors, such as Abode, Amazon-owned Ring, Cove, Eufy, SimpliSafe, Vivint, and Wyze. Purchasing a home security system once required a technician to come into your house and run wires through your walls, but today’s systems are wireless-and much easier to install.
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